2010 World Cup – Yellow Unite

Amsterdam-based creative agency RIOT hired us to help them create a one-of-a-kind facebook promotion. Its goals were to celebrate the 2010 World Cup spirit of African unity and support Nelson Mandela’s charities in a fun way.  So, during World Cup, adidas football’s facebook profile became the home of Yellow Unite, with a facebook tab where football fans could buy an adidas UMU (“Unite Mzantsi Unite”) band, learn about Nelson Mandela’s 46664 charities, watch videos, upload photos and more. When it launched, ours was one of the most sophisticated applications that had ever been created for a facebook profile page—with a surprising amount of functionality housed within an elegantly simple flash interface.