Ali Product-Launch Media

When Adidas was ready to launch their Ali Limited Collection of footwear and apparel, the design firm Happy Lucky came to Sticky with a heavyweight challenge: turn a stack of quotes and images into a motion media backdrop for a fashion show at one of LA's hottest bars. With only a single day deadline, we created a compelling visual style, crafting transitions and effects to give the new line the right hook.

Of course, we had some great inspiration for creating knockout work in not much time. After all, Ali had just fifteen 3-minute rounds to get the job done.