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Nike Interactive Media Kit

We put the beat in beat your personal best.

Sticky created this CD-based media kit to promote the global launch of Nike+, the cobranded integration of Nike products and Apple's iPod and iTunes. At the time, the project was so top secret, we didn't even have a style guide from the client or the partner agency. But we hit the ground running, creating an interface design that incorporated the familiar white background and rounded corners of iPod design, to create a strong visual connection between Nike and Apple.

Next we carried the music theme forward with a navigational tool inspired by an audio equalizer. Users can zoom quickly from one image to another without having to spend time clicking through all the assets. After all, when you need to publicize the latest in training gear, you don't want to give global members of the press the run around.