Nike Improv
When Nike wanted to kick things up with media outlets throughout the Asia/Pacific region, we designed this multimedia press kit. Partnering with the ad agency that created Nike's print Improv campaign, Sticky extended existing illustrations, adding animation, transitions, and a stylized setting for the interactive format. The urban aesthetic and featured athlete bios give street cred to Nike boots and apparel.
A high energy kit that never loses its cool.
Each DVD was hand-packaged between custom cut and printed cards, tied with a shoelace bow. The personal touch scored big in appealing to the 500 targeted recipients.
