Packaging the Spirit of Wanderlust

“Wanderlust” is characterized as an intense desire to roam, and it was also the theme of a recent Sticky party. In true Sticky style, we rolled up our shirt-sleeves and brewed our own four blends of beer, three sweet strains of sodas, and two spunky spirits. Each beverage was served from humble apothecary bottles in brown paper sacks, each inked with a cryptic symbol from the classic “hobo code”—a visual language used among fellow vagabonds. As such, our beverages became more than mere libation. They served up “moments of stickiness” for our guests, who couldn’t help but pick up, explore, talk about and, of course, savor them.