ScienceDirect
Find Me Online is an interactive game designed to lure students, professors, and researchers into using Science Direct, the world's leading online scientific database. The audience for this viral marketing is science geeks—the ones who hang out in the lab on Saturday nights or just bet the beer tab over the exact wording of the third footnote of the lead article in latest issue of Nanotechnology Illustrated. Because they deserve to play around, too.
No, that's not an astronaut from planet Green Head. The avatars in the game all match the style of a ScienceDirect print campaign created by The Reeves Agency
Each level of the game is decorated with sci-fi set dressing. Which looks even weirder when we put it all on 1 page to show you here. But kind of cool, too