Tour de UPC
When European telecom UPC needed to get business rolling, we created a new online format for their internal marketing campaign, complete with weekly webisodes and print collaterals. The campaign ran during the Tour de France, and we created vintage-style bicycle posters and postcards, along with regularly updated team statistics and an animated Tour de UPC map to keep employees geared up for the competition. As UPC's thirteen national subsidiaries competed for the yellow jersey, they set a new course in sales and customer service.
Employees across Europe coasted to the campaign website to track whether they were leading in each stage of the competition.
A poster featuring the CEO of each national subsidiary gave vintage-style inspiration, getting all the teams stoked on spokes.
