UPC A.G.E.N.T. 006
For this secret agent-themed marketing campaign for European telecommunications corporation UPC, Sticky created everything from an animated teaser to weekly competition tallies to coded-messages in posters and spoof spy dossiers. It isn't hard to decipher why the campaign was such a supervillain-smashing success.
Want a way to build intrigue and excitement? The campaign teaser video gave employees a View to a Thrill.
Hand-illustrated updates were sent to employees each week.
Not-so-secret intelligence: weekly stats were sent via email with competition-themed comics.
Humorous "spy dossiers" put the spotlight on top executives, who were on a mission to increase sales.
I Spy—campaigns posters were customized for each of the eleven competing subsidiaries. Because our design required only 1 plate change for customization, the client got high quality at a low cost.
Take a closure look . . . each campaign poster is encoded with secret messages to inspire employees.
